A closed user group (CUG) is a group configuration that limits access beyond the defined set of group members. This type of setup can be useful in digital service designs. Intrakraft is a CUG platform where entry is restricted to members only. Brands and retailers can transact with each other only after sending invitation and establishing a connection. For example if a retailer likes a brand profile then he/she needs to send an invitation to brand and if brand accepts the invitation to connect then only retailer can browse brand collection and place orders.